Employee Benefits: Planning Ahead

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In the past year, employers have had to make significant adjustments to their benefits packages to cope with the pandemic. Most significantly, employers with less than 500 employees have had to adopt new paid leave policies to help employees combat COVID-19 and new childcare demands, with 44% planning on expanding their paid leave benefits in 2021.

But that isn’t the only thing that’s changed. As employers look ahead to upcoming open enrollment and prepare for the year ahead, there are a few things to keep in mind.

1. Virtual enrollment

Since in-person meetings are sharply declining for safety concerns, employers are shifting the yearly in-person meeting with their broker to virtual walk-throughs over the phone, or doing it themselves online. But it’s more important than ever that employers get the most help they can when it comes to their employee benefits plans.

The changing needs of the workforce, the blowback from delayed elective surgeries, and new regulations mean there’ a lot employers have to navigate if they want to see solid ROI on their benefits packages.

To best prepare your business for the upcoming virtual enrollment period, start by checking off this list:

  • Do some preliminary research and see what’s out there. Get a feel for what other employers of a similar size and industry are doing.
  • Ask your employees what they need the most. Create a tiered list of benefits they express a need for, and benefits they would appreciate, but don’t require.
  • Create a detailed list of questions.
  • Call your broker with your questions and the information you gathered and walk through what’s available to you, making sure to take note of everything.

Research preparation will help you cover all the bases and avoid any gaps or lost opportunities. Make sure you give yourself enough time to do sufficient research and get answers to your questions.

2. Shifting the basics

As you plan for the year to come, take stock of all the changes your organization has gone through in the last months. Have you gone partially or fully remote? Are you considering offering remote positions at your company moving forward? Do you have young parents on your team who are juggling new childcare challenges?

Your benefits strategy may very likely need to be updated to meet the challenges relevant to your employees today. To attract, retain, and engage talent, it’s essential you understand their needs and offer resources for them to maintain a healthy life, both physically and mentally.

And that looks different for remote employees, parents with children at home, and employees suffering from increased strain on their mental health due to the isolation and anxiety caused by the pandemic. The basics of employee benefit packages need to shift around these new and different challenges to adjust appropriately.

3. Benefits communication

With the vast majority of organizations still working remote and expecting to continue doing so into the year to come, employers must create a solid virtual communication strategy around their employee benefits.

Depending on the technical skill level and abilities of your employees, you may want to offer varying types of education and support around how to use their benefits. Especially with heightened awareness around healthcare, employees may be more anxious to learn everything they can about their benefits to help ease some of their anxiety.

4. Planning for changing costs

With so much up in the air, leaders in healthcare are warning that cost projections for next year are cloudy at best. Increased demand for mental health services, the blowback from delayed elective surgeries, and potential vaccine costs are making it difficult for employers to prepare financially for the unknowns. To help with this, talk with your employees about what services they expect to need. Work with your broker to define a strategy that works best for your business.

Stay tuned

As circumstances change, be sure to keep a finger on the pulse of the insurance industry. Keep tabs on how your employees are feeling and what their concerns are moving forward. Although this can feel overwhelming, remember that there are many resources available to you to help guide you through the confusion and change.

Work closely with your broker and expect them to provide you with objective, informative information. Your broker should be your right-hand man during the next few months, and if they aren’t preparing you with strategies, education, and support, you may need to look elsewhere. As you move through the upcoming six months, stay informed, in touch, and open to new solutions and ideas, and you will come out the other side successfully.

 

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Content provided by Q4iNetwork and partners

Don’t Panic! How to Stop Reacting in Crisis Mode

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The pandemic and the economic downturn that followed put many businesses in shaky situations. It’s not the first, or the last, time in history that business leaders will navigate uncertainty. Businesses have been succeeding and failing since capitalism began. It’s a fact of life when you go into business, sometimes you win, and sometimes you lose.

Many businesses that could have won during this new normal lost due to poor and reactive management. If business crises have been happening since the dawn of capitalism, why is it that businesses keep going under for the same reason?

Because humans run businesses, and humans are emotional, fallible creatures.

Breaking news: A crisis hits

When a crisis hits, whether it’s external (a pandemic) or internal (a sudden change in leadership or loss of a major client), “business as usual” ceases to exist.

We stop everything and focus on survival.

Leaders focus on the problem in front of them and how to solve it. They go into reactionary mode. Sometimes, that’s necessary. Staying in reactionary mode long-term, however, can hurt a business. This type of mindset leads to jumping from one thing to the next, trying to put out fires on the outskirts while neglecting the core of the company.

Stop wasting your time

When we feel threatened, we look for solutions to protect us from that threat. That is a good thing. When we constantly feel threatened, it causes the need for immediate solutions to snowball, gain speed, and draw us away from our core goals. Here’s an example:

John’s pipeline is empty, and his business has little to no online credibility. He deals with this by deciding to:

  • Build a website
  • Create marketing materials
  • Educate his list of contacts through emailing campaigns

As he throws himself into these projects, he:

  • Reads about SEO (whatever that is) and decides he must spend time on it
  • Comes up with three marketing campaign ideas to send out right now, complete with new graphics, tag lines, and logos
  • Emails his contacts about each new thing he’s excited about

A few months down the line, his pipeline is still empty. His contacts are confused and annoyed by his emails. His website doesn’t match his brand and isn’t gaining traffic. Why? Because amidst the excitement of finding all the solutions, and the solutions to go with those solutions, he failed to:

  • Start prospecting (getting referrals, calling leads, networking)
  • Define his brand
  • Set a clear plan and objective and stick to it

John got sidetracked by the solutions, and not the goals. If your goal is to get tied up doing a million things that might help your business, but that are time-intensive and complicated, then go down John’s path.

If you want to make substantial, reliable progress, slow down.

Get back to the basics

Whether or not you’re in a moment of crisis, the core of what makes a business successful is always the same. Aside from having a valuable, reliable product:

  • Do you have a strong brand, complete with company values, vision, and voice?
  • Are you able to understand your customers’ pain points and needs?
  • Are you able to successfully communicate with your customers?
  • Do you have a healthy company culture?
  • Are you getting prospects and leads?
  • Are you spending time each day prospecting those leads?

Focusing on the core needs of your business is the best way to get you through a crisis. While some pivoting may need to happen, if it’s done without tying back to a core need and goal, it’s going to fail. Or, at the least, waste your time.

Take off the tunnel vision glasses

The frame of mind that helps us deal with a crisis by homing in on what needs to happen right now to avoid failure is not sustainable. When you’re feeling the anxiety of rising waters, stop looking for the one small plank that will keep you afloat and start looking for higher ground.

Create clear goals centered around your core business needs. Define how you will meet those core needs. Align each action you take to a core goal that meets a core need.

Don’t skip ahead. Don’t get distracted.

Keep moving, with your eye on the target, and your feet on the ground.

 

Photo by Volodymyr Melnyk

Content provided by Q4iNetwork and partners

Employers, It’s Time to Talk About Telehealth

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It’s been a hard year. For businesses, families, individuals, the economy, Australia—basically everyone but our pets. The strain on our collective psyche has worried healthcare professionals who are struggling to adapt to increased demand while trying to deal with disrupted delivery of their services caused by the pandemic.

In late July, the Center for Disease Control released a report that showed 40% of adults reporting they were struggling with increased mental health difficulties and substance abuse coping due to the pandemic.

The world of healthcare has seen a massive shift towards virtual healthcare or telehealth services in recent months. A study from the NYU Grossman School of Medicine found that NYU Langone Health experienced a 683% increase in urgent virtual care visits and a staggering 4,345% increase in non-urgent virtual doctor visits.

What does this mean for employers?

While employers have slowly been integrating teleservices into their benefits packages for some time, they may not have seen much enthusiasm towards the services until now. And that increase isn’t expected to go away. It’s projected that the telehealth industry will see a compound annual growth rate of nearly 40% over the next five years.

So, what exactly does that mean for employers? That it’s well past time to ensure they are offering telehealth services to their employees, not just as a quick fix, but as a long-term solution. Because of the pandemic, most providers have successfully made the switch to offering virtual care, allowing those already with insurance to stick to what’s available to them.

But that may not be enough. Employers must make telehealth services available to their employees—not just in the form of physical wellness, but behavioral and mental health.

As the effects of the pandemic continue to wear on individuals and families, it will be increasingly less likely that organizations will avoid seeing these effects in their employees. They must take steps now to help prevent further harmful effects from manifesting in their employees by creating systems that can successfully address these issues as they arise.

Where to go, and who to ask

There’s a lot of information about different services and how they’ve made a difference for employers. To get a handle on all of it, take these steps:

  • First, do your research. Ask your broker about telehealth services you can provide and read up on them.
  • Survey your employees. Find out what they want and need.
  • Create an implementation plan. Educate your employees, not just once, or in one way. Some of your employees may not be as comfortable adapting to new technology as others, so make sure you provide ample training and assistance to use it successfully.

Going forward

Like any new system, benefit, or practice you introduce to your employees, it’s critical you don’t just set it up and forget about it. Monitor the program closely and follow up with your employees to find out what’s working and what isn’t. Identify areas that can be improved and locate issues to address.

Now is not the time to be haphazard about your process. While the pandemic may make telehealth services easier to implement in some ways, remember that it is an attempt to address a critical issue that can quite literally mean life or death depending on its success or failure.

In the end, the best thing that employers, leaders, organizers, and advocates can do is work together to provide the best quality care to the largest number of people. Make sure you’re doing your part to support your employees and set them (and your business) up for success.

 

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Content provided by Q4iNetwork and partners

3 Things to Stop Doing on Video Calls Right Now

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As organizations settle into the new world of virtual meetings, some have taken to the latest technology quickly, while some have struggled. And while most companies have figured out the basics by now, there are little things (that have a big impact), which individuals need to look out for to keep meetings professional and effective.

If you, or your team, are suffering from any of these video call etiquette mistakes, fix them now.

1. Bad camera angles

A common issue is retrofitting older technology. Some cameras are separate from the computer, resting on the desk or a shelf. If your camera isn’t at eye level, you’re setting yourself up for, at the very least, an awkward meeting.

Imagine looking into a screen of faces, trying to feel connected to each one. And then one of those images that should be showing a face is actually showing a view of a neck and chin or is peering down on its subject from above. While you can’t exactly make pure eye contact on a video meeting, you can place your camera at eye level, so when you look at and talk to the faces on your screen, those listening are looking directly into your face.

Eye contact, facial expressions, and body language are all critical parts of catching and holding the attention of others. Imagine trying to sell someone a product, or give critical feedback to an employee while they stare at the folds of your neck. Not a pretty sight. And not a way to make people feel connected to you.

Get that camera at eye level, and make sure you’re looking into it, for the good of everyone in your meeting. Your neck will thank you.

2. Browsing your computer

Even though you think you’re being stealthy, everyone can tell when you start browsing the web, checking your email, or working on a different project. Your face changes, your eyes stop focusing, and your body language starts to say, “I’m not listening.” Whether or not you think you can multitask, you’re eventually going to end up missing something or saying something that doesn’t make sense.

It’s not only disrespectful to everyone else on the call, but it turns efficient meetings into ineffective time wasters. You wouldn’t pull your phone out during a face-to-face meeting, so don’t do the equivalent just because you’re sitting in your living room.

3. Getting off-topic

One of the great things about video calls is the easy access to all your work, which you can bring up to show/share at your beck and call. There is something wonderfully efficient about pulling up related project documents for everyone to view simultaneously during a meeting. Screen sharing is great. And so is having all your material with you all the time.

But while it can be useful, it also opens the door for meetings to get off track. It’s easy to say, “Well, while we’re looking at this, I might as well show you this other thing that is sort of relevant but not directly on topic.”

Just because you have everything with you doesn’t mean it’s most efficient to talk about it all right now. One of the first rules of calling a meeting – whether in person or over video – is setting an agenda. If you keep finding yourself getting sidetracked by items that aren’t on the agenda, you’ve got a distraction problem that needs your focused attention to get back on track.

Don’t procrastinate

 While you may have put off making some of the fine-tuning adjustments to your video calling because of how quickly you had to adapt, it’s time to start thinking long term. Virtual meetings and working from home are here to stay, so you better get comfortable with meetings in front of a camera.

You don’t want to look around in six months and realize all your competitors or co-workers have their virtual meeting skills down to a T while you are still struggling. And luckily, it doesn’t take much to make the adjustments. And when you do, it makes all the difference.

 

Photo by Luis Molinero Martínez

Content provided by Q4iNetwork and partners