Three Approaches to Workplace Safety

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According to an analysis by Liberty Mutual, the two most expensive causes of workplace injury are overexertion and falls. These two things alone cost employers nearly $24.8 BILLION in 2019. The Workplace Safety Index (WSI) of 2020 also cited the total cost of the most disabling workplace injuries costs employers $59.59 billion a year. But that’s not the only reason to think about raising your workplace safety game. 

Workplace safety is a concern for many people on a variety of levels. Employees expect a safe place to work. Customers expect to have a safe experience in the places they frequent. Banks and insurance companies want to work with companies that aren’t being unnecessarily risky. And business owners have a whole other set of worries: 

  • What happens if an employee gets hurt or sick (think Pandemic)? 
  • Who will cover shifts if an injury causes someone to be out for an extended time? 
  • How will an accident affect our operating costs? Healthcare? Business insurance? 
  • What about expensive fines, penalties, and litigation? 
  • Are we in compliance with federal and local regulations? 
  • How can we protect our employees and ourselves? 

These are all very valid questions and concerns. Let’s talk about how to keep your company and everyone in it as safe as possible.  

A bird’s eye view 

Safety is about more than checking the boxes required to comply with federal and local regulations. If your company is doing the bare minimum to meet workplace safety requirements, you’re going to get the bare minimum when it comes to results.  

If you want to put safety to work for you and your business, you need to think bigger. Create a culture of workplace safety. Don’t just make it a priority—commit to making it one of your core values. Weave it into your infrastructure, your operations, and your daily reality.  

Here are a few quick ways to get started: 

  • Make time for it. Move safety to the top of your to–do list and keep it top of mind. 
  • Include workplace safety as a critical part of all decision-making processes.  
  • Train staff and leadership thoroughly from a safety-first perspective.  
  • Communicate about safety openly and often.  
  • Put your money where your mouth is. Invest in a safer workplace. 

There’s a big difference between talking about safety and actively working to create a safe environment. Employees can tell the difference between an employer who says they care about safety and one who truly does. Be on the right side of that equation. 

Into the details 

While you’re building a strong foundation for safe practices, don’t be tempted to let the little things slide.  

When it comes to workplace safety, details matter. When it comes to workplace safety, little things can become big things in an instant. A loose cord, a slippery floor, or a cracked pair of safety glasses may not seem like a big deal, but in the wrong set of circumstances, it could be.  

If an employee comes to you with a safety concern, no matter how large or small, take it seriously. Better yet, be proactive about finding potential unsafe areas, equipment, and practices. Do a safety audit to determine what tools and processes need to be fixed, replaced, or thrown out entirely.  

Not only will this keep your workplace safe and your business protected, but it will also show your employees that you care enough to invest in their well-being. 

Be strategic 

Everyone wants to work in a safe environment. That’s a no-brainer. So how come so many businesses don’t do what it takes to actually get there? 

Perhaps they think that fully committing to workplace safety sounds way too: 

  • expensive, 
  • complicated, 
  • time-consuming, 
  • unnecessary, or 
  • paranoid. 

If you’ve run into some or all of these objections at your company, now is the time to refer back to the WSI study, which found that disabling workplace injuries cost employers over $59 billion a year. That’s right. Billion. With a capital B. Now which strategy sounds more expensive: committing or not committing to workplace safety?  

Focusing on workplace safety is smart business. It’s not just good for the health of your employees. It’s good for the health of your organization. And that’s good for everyone.  

 

Content provided by Q4iNetwork and partners

Photo by Boonchu Pinkaew

 

Fast Doesn't Mean Better

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Getting stuff done is great, right? Checking those little boxes feels productive and validating. You’re happy because you’re cooking through your To-Do list, and your boss will be really happy because surprise! You’re done already!

Except that you could be making more work for everybody on the team.

Don’t believe the myth

Many of us have been trained to think that it’s the volume and pace of our work that matters most. But in the frantic frenzy to finish first, we can miss many things along the way.

There once was an intern who was super competitive and fixated on completing her work as quickly as possible. Popping her head into someone’s office to say, “I’m done! Got anything else for me?” was her favorite thing to do. Impressing people with her speed and productivity was how she demonstrated her value.

The thing is, she was so busy flying through her task list that she was skimping on processes and details. More often than not, the jobs she considered done needed to be fixed or redone. But because she would also speed through those processes, she was often asked to fix things multiple times.

At this point, staff members would get frustrated and take their tasks back. Over time, it became apparent this was more efficient than continuing to:

  • Explain the assignments over and over
  • Issue warnings about the consequences of mistakes
  • Coach her on how to slow down and work more deliberately

Eventually, most people stopped giving her anything of substance because it was easier and less risky to just do those things themselves. Her focus on speed and multitasking kept her from gaining more advanced skills and experience.

Quality results take time

Our society places a huge value on working quickly, doing multiple things at once, and being constantly accessible. But all of these things can cause your work to suffer.

If your team operates at a frenetic pace all the time, you could be holding your business back. People will become frustrated, mistakes will increase, and accidents will be more likely to happen. More importantly, goals that could be achieved through thoughtful intention, detailed planning, and diligent follow-through will remain unmet. And that’s no good for anybody.

So how do we retrain our brains (and our teams!) to work more carefully, thoughtfully, and efficiently?

One thing at a time

While it’s somewhat popular to boast of being a great multitasker, it’s not as great as one might think. There are lots of articles and studies about the myth of multitasking:

  • Research has shown that multitasking takes as much as 40 percent more time than focusing on one task at a time — more for complex tasks.
  • One study revealed that people who were considered heavy multitaskers were actually worse at sorting out relevant information from irrelevant details.
  • Still not convinced? Try this little exercise.

Get in the habit of focusing on a single task. Schedule time on your calendar or even set a timer if you need to. Commit to working on one thing in that time period and one thing only.

Don’t start before you’re ready

Is your mind starting to work on an assignment even before the person explaining it to you is finished? This is your first mistake. Pay attention. Listen carefully. Make sure you fully understand the project, the process, and the purpose.

Don’t be afraid to ask questions before and during the process. Clarity is your friend. Taking five minutes to discuss details as you go can save you tons of time in the long run. Many speedy employees have had to go back and rework things they thought were “finished” because they either jumped in too fast or didn’t slow down long enough to get the facts.

Prioritize

Yes, you have a million things to do. So does everybody else. But working in a scattershot manner won’t help you get the right things done at the right time. For that, you need a plan.

Work with your team to determine which items are the most important and the most time-sensitive. Rank your daily or weekly tasks so that you know which ones to funnel your time, efforts, and energy into. Choose one thing that you will get done, no matter what. If you find yourself getting sidetracked or distracted, refocus on your priority item of the moment.

Reduce distractions

Even with the best intentions, we all get distracted. But some of us are better than others at letting those distractions in— or keeping them out. Are you constantly checking your phone, texts, and email? If so, you’re using up valuable time and brain space switching back and forth between your inputs and outputs.

Questions, phone calls, and emails take a huge toll on your focus.

  • According to one research study, it takes approximately 20 minutes to return to a task after an in-person interruption, 15 minutes for a phone call interruption, and 64 seconds after an email interruption.
  • The same study found that workers were dealing with email interruptions about every five minutes.
  • This means we are wasting one out of every six minutes per day— not counting phone calls and in-person questions!

Want to focus on a task? Put your phone on Do Not Disturb. Turn off your email alerts. Hide your Slack. The world won’t end if you’re offline for 15 or 20 minutes. And you’re much more likely to make real progress.

Take your time

If you’re having brain surgery, do you want it to go quickly or well? There’s a big difference here. If you care about the quality of your work, don’t skimp out on the time it takes to do it well.

 

Content provided by Q4iNetwork and partners

Photo by Dima Sobko

Diversity, Equity, and Inclusion: A Running Start

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Diversity, Equity, and Inclusion (DEI) has been a major topic for business leaders and HR professionals over recent years. As our cultural landscape is changing and evolving, so are the expectations of employees. Many leaders find themselves overwhelmed by what feels like a whole new world of meanings, labels, boundaries, and expectations. Often, they don’t know where to begin—and they’re afraid to start.

Fear of the unknown, of ‘doing it wrong,’ of offending someone, of looking out of touch, and so much more has held leaders back from taking critical steps towards building a workplace engaged in driving DEI. If employers want to maintain positive relationships with their employees and communities at large, it’s essential they try.

To help you approach what feels like an insurmountable topic, we’ve broken it down into some foundational basics.

Where to begin

It’s important to understand how we engage with DEI. Diversity is passive, meaning it exists on its own, without effort. Within any office, you might have diversity of experience, background, thought, gender, ethnicity, and much more. Equity and Inclusion, however, require action and intentional effort. That’s where you come in. Building a workplace that treats everyone equitably and creates an inclusive experience for its employees takes effort, attention, accountability, and the willingness to learn.

How to approach it

You’re not alone if this feels overwhelming. When you’re looking into the world of DEI and starting from scratch, it can bring up a lot of doubt. But the trick isn’t to be perfect immediately. In fact, the goal isn’t to be perfect at all. Your goal should be to constantly be learning and improving—one small step at a time.

Start by acknowledging your doubt and using it as a path to learn. Not sure about something? Good. Research it. Don’t know if you’re using a term correctly? Great! Look it up. The trick to getting DEI ‘right’ is to always allow for questions, corrections, and changes. We are in a fast-changing environment, so think of DEI as an ever-evolving approach to help you maintain positive relationships with your community as it evolves.

Know the terms

A great place to start is understanding what different terms mean, along with how and when to use them. Especially if you’re a small business owner in a small town, it’s common to be a part of a homogenous community where there isn’t much variation between religions, ethnicity, and economic status. This makes it hard to paint an accurate picture of the endless diversity in the world at large. By starting with some basic terms, you can begin familiarizing yourself with different concepts and communities.

  • Heteronormative – refers to the notion that heterosexuality is the only normal and natural expression of sexuality.
  • Cisgender (cis) – refers to people whose gender identity is the same as the gender assigned to them at birth.
  • Transgender (trans) – refers to people whose gender identity is not the same as the gender assigned to them at birth. For instance, a trans woman is a woman whose assigned gender at birth was male but has transitioned to female as they identify themselves as a woman.
  • Non-binary – a person who identifies as non-binary is someone who neither identifies as entirely male or entirely female.
  • BIPOC – an acronym for Black, Indigenous, People of Color. It is used as an umbrella term for all people of color. When using this term, make sure you’re using it when referring to all people of color. If you intend to refer to one specific group, identify that group by name. For instance, if you are referring just to Black people, use the word, Black.
  • AAPI – an acronym for Asian American and Pacific Islanders. This is an important term to know right now as racism and violence against the AAPI community have sharply risen since the start of the pandemic.
  • LGBTQ+ – an umbrella term for anyone who is not a cis-gendered heterosexual. This term covers Lesbian, Gay, Bisexual, Transgender, Queer, and more.

The importance of representation

Part of developing an inclusive workplace is representing the different types
of people that come into contact with your organization. Doing something as simple as putting your pronouns (He/Him/His, She/Her/Hers, They/Them/Theirs) on your LinkedIn title, name tags, and email signatures sends a signal that you are welcoming to people of varying identities and communities.

Using imagery that depicts people of different backgrounds, bodies, ethnicities, ages, and religions in your marketing content and website helps people visualize themselves working with you and creates a picture of who it is you’re interested in engaging with.

Making sure your forms and surveys that ask for gender or ethnicity have options for everyone (even simply adding “other” as an option) is another active way to participate in inclusivity.

Taking the next step

As you start to build awareness around DEI within your organization, keep in mind that it takes consistent effort. Remember, diversity is inviting people to the table—inclusion, and equity is inviting them to speak.

Keep in mind that it’s never “wrong” to not know the answer. Give yourself the grace to learn and to falter. DEI should touch every aspect of your business, from talent management, to hiring, to marketing—it has its place wherever there are people. Together, we’ll keep learning, keep trying, and keep asking questions. We’ve got this.

 

 

Content provided by Q4iNetwork and partners

Photo by Andrey Orlov

Three Books to Help You Jumpstart Your Brand

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Creating a relevant, strong, and trusted brand is one of the most fundamental aspects of developing a successful company. Many entrepreneurs find that it’s one of the hardest things to accomplish. Not because it’s unattainable, but because it takes long-term planning, strategy, and self-education, all of which require quite a lot of time. (Oh, and the belief that it’s worth the time.)

One of the reasons creating a successful brand is so difficult is that it’s confusing. Messaging, platforms, brand development—it’s all been rapidly changing for the better part of the last two decades. Keeping up is hard work! But if you put aside the technology and the data and all the fancy new platforms, there are some strategies any business can tap into that are evergreen and will last the lifetime of your business.

Aside from hiring a marketing company to help you, there are an overwhelming amount of resources out there for business leaders to tap into to help them grow and develop their brand. To help, we’ve narrowed it down to three books that will help you cover all the most important bases.

The Truth About Creating Brands People Love

Authors: Brian D. Till and Donna Heckler

This book is excellent for busy leaders who don’t have more than a handful of minutes a day to spend reading. The book is broken up into 51 short chapters, each teaching one specific lesson about marketing. Take your highlighter and go chapter by chapter, allowing each truth to sink in throughout your day. From positioning to strategy, Till and Heckler do a stellar job breaking down common marketing misconceptions and righting the common marketing ‘wrongs’ companies make every day. This book will help you avoid common mistakes and enable you to develop a better understanding of what marketing is and isn’t.

Start With Why

Author: Simon Sinek

Since his famous TED Talk, Sinek has been a household name among business leaders for the last decade—and for good reason. Start with Why breaks down one of the most fundamentally impactful messaging strategies out there. Detailing the same method that skyrocketed Apple into one of the leading brands of the 21st century and enabled Martin Luther King Jr. to move an entire generation, every entrepreneur should read this book—not just people interested in marketing their business. It will help you frame your brand and your vision and enable you to authentically connect with your audience in a lasting and impactful way.

Building A Story Brand

Author: Donald Miller

This bestseller offers a handy toolset designed to help you position your brand in a way that connects with the dreams and goals of your audience. In today’s world, the customer has never been more important, and many brands struggle to understand how to position themselves to their audience. This book takes you chapter-by-chapter, step-by-step, through a series of exercises to help you clarify your message into something your customers will want to listen to. It may even help you better understand your organization. When developing your website, your marketing materials—even your sales pitches, this book turns the traditional advertising storyline on its head in a refreshingly clear and effective way.

Take matters into your own hands 

Don’t let the feeling of overwhelm stop you from attacking the problem of your brand. And don’t let fear of the unknown stop you from learning something new. You don’t have to spend thousands of dollars on a marketing organization to develop a successful brand. In fact, doing the learning yourself will help you develop a greater understanding of your brand, empowering you to take it farther than any external organization has the power to do. The information is at your fingertips; all you have to do is open the book.

 

Content provided by Q4iNetwork and partners

Photo by sergeybogachuk

It’s Time to Expect More from Your Broker

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For most employers, the story is the same every year. They don’t hear from their benefits broker until renewal starts to appear around the corner, and then it’s spreadsheets, rising premiums, and more spreadsheets. The world of insurance is confusing and frustrating, and for many employers, this leads them to seek out second opinions from multiple brokers. Why wouldn’t you? Even if your goal is just to keep your current broker honest, it’s only common sense to get second opinions on a purchase that large.

But here’s the problem. Almost without fail, the brokers you talk to will get the same numbers from the carriers, bring in the same spreadsheets, and will likely tell you about their services, which are the same as every other broker. Benefits admin support, compliance support, HR services—the list goes on, and it’s almost always the same.

You still have to make that gut-wrenching purchase come renewal time, and you still feel in the dark about your options.

So how do you decide which broker to go with if everything they’re offering is the same? That’s where many brokers and employers alike would point to the “relationship” part of the business. They would say it all comes down to who you like the best.

But we disagree. There is a different kind of broker out there—one that doesn’t look the same as the rest and can offer you something different—something better.

What you really need

While every year you feel the same frustration and anxiety around having to make an extremely (and increasingly) expensive investment in your employees, how much do you really understand about why you’re making that particular purchase?

The reality is most employers simply don’t have enough real experience with the world of insurance other than that dreaded yearly renewal process. This leaves them at the mercy of their broker and relying on others to tell them what’s best for their business.

While this makes sense—the world of insurance is increasingly confusing and constantly changing—it’s simply not sustainable. What employers need is to have the power to make an informed and educated decision when it comes to their benefits plan. They need to have the kind of power only true understanding can bring.

How to differentiate

So it’s time to start looking for something different in your broker. Here’s how to spot it. While the benefits broker you’re used to will:

  • Only get in touch with you when it comes time to renew
  • Offer you the same spreadsheet and the same services every year
  • Assure you their service is the best and that’s what sets them apart
  • Hand you their non-insurance solutions and call it good
  • Completely fall off your radar once you’ve renewed

The benefits broker you want:

  • Shows up well before you have to start thinking about renewals
  • Starts off the conversation by uncovering your goals and challenges
  • Focuses on educating you about your options
  • Isn’t interested in forcing you to buy unless their solution improves your business
  • Continues to provide you with advice and education throughout the year
  • Supports the use of non-insurance solutions via training, communication, and education

The first type of broker wants you to buy from them and pick them out among the rest. While the second type also wants that, their first priority is to help you improve your business and make an impact in the lives of your employees. What you need isn’t a benefits broker—what you need is a benefits advisor.

Why?

So you can make the most informed decision for your business without blindly relying on a handful of brokers at renewal telling you the same thing over and over. So you won’t make the mistake of simply sticking to what you know just because you know it, passing over opportunities to make massive savings because you don’t understand them, and thus don’t trust them (yes, this really happens).

The world of insurance is growing and changing, and employers need to be able to grow and change along with it—and that requires employers to become educated about their situation and their options.

Expect more

The bottom line is you don’t have to settle for the same type of broker. In fact, you shouldn’t. You and the people your business supports deserve the best service and the best benefits available—and you can only get that by having the power to make informed decisions yourself.

Start expecting your broker to teach you. Start asking questions and expecting answers. Look for a broker who focuses on education, year-round communication, and who takes the time to help you fully understand all your options. You deserve more than the same old story. It’s time to expect a new one.

 

Content provided by Q4iNetwork and partners

Photo by Volodymyr Melnyk