Entries by Taylor Lindsey

Engage Employees for a Stronger Business

Employees are the fuel that runs your business. If you want your company to run well, you need to be able to recruit talented employees and keep them happy. And while this might seem like a significant investment of time and resources, it’s nothing compared to the cost of caustic employees and constant turnover. And […]

Strong Morale Means Strong Business

When employees thrive, the company thrives – making it critical that leaders put their people first. After all, people are at the heart of every organization! Leaders who spend time boosting their employees’ spirits will lead a company to incredible growth, while others will experience the consequences of low morale. Take time to learn the […]

Five Tips for Balancing Work and Big Life Changes

We’ve all been there. Whether you’re moving into a new house, preparing to have a child, getting married, supporting a sick family member, or going back to school, finding a practical strategy for managing your workload is crucial. Big life changes happen to everyone and take up a surprising amount of mental (and often physical) […]

Strengthening the Employee Holistically

Employees have lives and needs outside the workplace—needs beyond a paycheck and benefits. The needs were always there – what is trending is the conviction that if their current employer isn’t fulfilling their needs, they’ll leave their jobs to work for an employer that will. Employers can see increased talent retention and performance by understanding […]

What is Health Insurance? Why is It Important?

As an employer, if you’re shopping around for the best health insurance plan for your employees and wondering, “what exactly is insurance? And why is it important?” you are not alone. Insurance can be confusing—you may wonder how it works, the benefits of insurance, and how you can find the best plan and benefits for […]

Get Your Marketing and Messaging on Track

Developing powerful messaging can be one of the toughest challenges businesses face in marketing and branding. You do so much, and you know it all, but how do you convey your organization’s value to your audience? How do you tell them the 1,000 reasons to work with you in under 50 words? Many businesses focus […]

Make Your Company Irresistible

The pandemic changed the face and the culture of business. Along with this, hiring practices and office cultures were flipped on their ears. Employers must find ways to attract new hires and keep their current employees happy and fulfilled. While a good place to start, strategies such as adding more employee benefits and increasing pay […]

Why You Need to Understand Branding vs. Marketing

Quick, a pop quiz. Are branding and marketing the same thing? If you answered yes, think again. They’re not the same. In fact, the difference is crucial to understand if you want your business to grow effectively. Branding vs. Marketing Branding: Branding is your company’s personality. It’s how you talk, look, and handle sales calls […]