Archive for category: Business Strategy

Benefits Are the New Salary

As I am seeing more and more shifts in the health insurance industry, this topic could not be avoided.

I would guess that 99% of employers started their group benefits package pre-ACA. Am I right? If so, what was your need for a benefits package? The most common answer I hear from employers is attraction and retention of top talent. This is exactly the case, yet many forget why it is they offer benefits. Get back to the basics. While the cost of employee benefits are continuing to rise, always remember it is an investment into your business and your employees. Read more

Why do you get out of bed each day?

To paraphrase a well-known line, your customers don’t always remember what you said to them, but they will always remember the way you made them feel. What feelings do you leave with your customers: “meh” or “WOW”? Set the stage for the rest of your relationship.


To be effectively passionate, you have to slow down enough to reflect on what it is that drives your passion. It’s likely not the tasks your boss hovers with; those are just the activities of your job, and the result of your activities is a paycheck. What I’m talking about here is your purpose. What is it that gets you out of bed every morning, fired up because you know when you do “this”, it will make a meaningful difference for someone? I’m talking about “Why” it is you are doing what you are doing. Read more