To paraphrase a well-known line, your customers don’t always remember what you said to them, but they will always remember the way you made them feel. What feelings do you leave with your customers: “meh” or “WOW”? Set the stage for the rest of your relationship.
To be effectively passionate, you have to slow down enough to reflect on what it is that drives your passion. It’s likely not the tasks your boss hovers with; those are just the activities of your job, and the result of your activities is a paycheck. What I’m talking about here is your purpose. What is it that gets you out of bed every morning, fired up because you know when you do “this”, it will make a meaningful difference for someone? I’m talking about “Why” it is you are doing what you are doing.
It all begins with an exercise of self-reflection. And I can tell you from recent, personal experience, it’s not as easy it sounds. It was like pulling teeth to really examine this at a deep enough level. Sure, getting out and playing golf or hunting excites me! But, this isn’t exactly it.
Do you want to know what I found as my purpose, my Why? What gets me out of bed every morning is helping my clients live better lives! I am driven by the opportunity to educate the public, both employers and their employees. I have the responsibility to help our community become smarter healthcare consumers. Healthcare is one of the most important influences of our lives. It can dictate our jobs, lifestyle, income, mentality, personality, attitude, and finances just to name a few! What else in this world can impact so many things? Helping my clients become smarter consumers and achieve better outcomes is what gets me going everyday. I want this world to be healthier and happier, and I help contribute one client at a time.
The exercise was eye opening for me in many ways, not the least of which was the recognition of the responsibility I have to my clients, their employees, and their respective families. It’s a responsibility I take very seriously. This responsibility drives me to jump out of bed every morning thinking about the opportunities to educate and influence that day.
People remember how you made them feel. I am committed to using my excitement, passion, and Why to leave my clients feeling as though their business is in the absolute right hands-The hands of an individual that cares about your business as much as you do.
I challenge you to take some time and evaluate your Why. Let me know what you come up with! This is a very exciting exercise but, be prepared, it’s not as easy as you might think.