Entries by Taylor Lindsey

Make Your Company Irresistible

The pandemic changed the face and the culture of business. Along with this, hiring practices and office cultures were flipped on their ears. Employers must find ways to attract new hires and keep their current employees happy and fulfilled. While a good place to start, strategies such as adding more employee benefits and increasing pay […]

Why You Need to Understand Branding vs. Marketing

Quick, a pop quiz. Are branding and marketing the same thing? If you answered yes, think again. They’re not the same. In fact, the difference is crucial to understand if you want your business to grow effectively. Branding vs. Marketing Branding: Branding is your company’s personality. It’s how you talk, look, and handle sales calls […]

How to Integrate and Lead Your Generation Z Employees

The workforce is changing rapidly– Baby Boomers are passing the torch to Generation X, Millennials are growing their skillsets and confidence, and Generation Z is entering the workforce. Now employers need to rethink how they can lead a multi-generational team as they experience one of the workforce’s most significant shifts. As Gen Z enters the […]

5 Keys to Changing Your Company Culture

Is your company culture falling short of your original vision? Do you wish your organization was more exciting to current staff and enticing for future employees?  Maybe you should do a little culture check-in.   Here’s a five-step self-assessment exercise you can use to gauge the status of your current culture and what kind of […]

Balancing Generational Differences in the Workplace

The workplace is experiencing one of its biggest shifts as multiple generations come together in the workforce. Workplace formalities and dynamics are changing, and now we’re left asking ourselves how to best work together. Understanding the similarities and differences in generational values and characteristics and the best practices for managing multi-generational teams encourages teamwork, shared […]

How to Write Content for a Boring Industry

Buyers want and expect engaging, valuable content from companies they choose to do business with. So you need to create that content for your potential customers and audience. If you’re in a “boring” industry, you may be thinking, “People think my industry is so boring. The content I create will sound boring.” Stop right there. […]

Grow Your Company by Helping Employees Grow Their Careers

Employee turnover is a scary thing for business owners. According to Gallup, it can cost an organization between one-half to twice the amount of an employee’s annual salary to replace them. So, it makes sense that employers are naturally reluctant to discuss an employee’s career aspirations since it might mean they’ll eventually want to leave […]

What Behaviors Great Leaders Avoid

The saying goes “People don’t leave their jobs. They leave their bosses.” A survey given by BambooHR affirms that saying—44% of people said their boss was the primary reason for leaving their job. There are more job openings than there are people looking for jobs, and you want to be an employer of choice, rather […]